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Business Marketing

Guides and articles to help you with business marketing, how to market your business, online and offline.

How To Make A Great Business Homepage: Must-Have Elements For Success

How to Make a Great Business Homepage: Must-Have Elements for Success by Tim Donahue Creating a business website that converts visitors into customers starts with a strong homepage. Whether you’re a new business founder or simply updating your current site, the homepage is where most people will form their first impression of your business. This …

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Non-Negotiables For Marketing Your Business Online

Non Negotiables for Marketing Your Business Online by Tim Donahue These are the most important, non-negotiable marketing strategies you need to use on your website when looking for customers. Imagine launching your dream business only to see it flounder due to lack of visibility. Sarah, an enthusiastic entrepreneur, launched her handmade jewelry business online, only …

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How to Make Money by Monetizing Your Social Media Accounts

How to Make Money by Monetizing Your Social Media Accounts by Tim Donahue How do you make money online after you’ve set up your social media accounts? Monetizing social media accounts is a popular way to make money online – and for many people these days it’s seen as a primary income strategy and a …

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How To Set Up A Landing Page Test To Validate Your Business Idea

How To Set Up A Landing Page Test To Validate Your Business Idea by Tim Donahue As an entrepreneur, validating your business idea before you fully commit all your time, money and energy resources is crucial.  Traditional methods like surveys and market research interviews can provide some insights, but they fall short in predicting actual …

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How To Create a Lead Magnet To Gather Email Addresses

How To Create a Lead Magnet To Gather Email Addresses by Tim Donahue Table of Contents Introduction Understanding the Value of Lead Magnets Types of Lead Magnets Creating Your Lead Magnet Setting Up Your Lead Magnet Best Practices for Promoting Your Lead Magnet Measuring the Success of Your Lead Magnet Common Mistakes to Avoid Conclusion …

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Ultimate Comprehensive Guide On How To Drive Traffic, Gain Customers and Boost Sales

Ultimate Comprehensive Guide On How To Drive Traffic, Gain Customers and Boost Sales by Tim Donahue Here are all the ways you can boost traffic, and turn your business around – on one page! Imagine your business as a bustling marketplace, alive with the buzz of customers. This vision is attainable in today’s digital landscape, …

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How To Make Sure Your Marketing Is Effective

How To Make Sure Your Marketing Is Effective by Tim Donahue Table of Contents Understanding Your Audience Leveraging the Right Channels Creating Compelling Content Measuring Marketing Effectiveness Utilizing Marketing Automation Tools Exploring Different Marketing Strategies Staying Up-to-Date with Market Trends Ensuring a Consistent Brand Message Engaging with Your Audience Evaluating and Adjusting Strategies The key …

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How Do I Start A Small Business?

How Do I Start a Small Business? by Tim Donahue Table of Contents Understanding the Business Concept Crafting a Solid Business Plan Handling Legal Aspects Securing Finances Analyzing Your Market Establishing an Online Presence Launching Your Business Understanding the Business Concept What makes a business idea viable? It’s a blend of market needs, your personal …

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Crowdfunding For Beginners: Get Started Quickly

Crowdfunding For Beginners – Get Started Quickly by Tim Donahue The Comprehensive Guide to Crowdfunding for First-Time Entrepreneurs Crowdfunding has emerged as an invaluable resource for entrepreneurs, artists, and even social activists. A business no longer needs a wealthy benefactor or a substantial loan to bring an idea to life. With crowdfunding, anyone can have …

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Masterclass in Online Marketing: A Beginner’s Guide

Masterclass in Online Marketing: A Beginner’s Guide by Tim Donahue Get started with Online Marketing now – with this helpful beginners overview and guide Marketing your small business online is crucial for reaching today’s digital audience. With so many options for promoting your brand, it can get overwhelming fast. This comprehensive guide provides a masterclass …

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A/B Testing – The Secret Weapon of Marketing and Advertising

A/B Testing – The Secret Weapon of Marketing and Advertising by Tim Donahue Comparing Version ‘A’ and Version ‘B’: Commonly Known as A/B Testing If you’re running an online business and you’re not already acquainted with A/B testing, let’s help you learn all about this important marketing trick.  This method is a must-have strategy for …

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How to Build An Online Audience: Consistency & Quality Over Quantity

How to Build An Online Audience: Consistency & Quality Over Quantity by Tim Donahue Part 6 of 6 Content Consistency & Quality Over Quantity   So you’ve got a brand, a product, or perhaps a blog, but you’re facing the ultimate modern conundrum: how to build an audience that sticks around.  If you’ve been stressing about …

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How to Build An Online Audience: The Art of Community Engagement

How to Build An Online Audience: The Art of Community Engagement by Tim Donahue Part 4 of 6 – How to Build An Online Audience The Art of Community Engagement Building an engaged online audience isn’t just an item to check off your to-do list; it’s an ongoing process that can make or break your …

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How to Build An Online Audience: Strategic Collaborations & Partnerships

How to Build An Online Audience: Strategic Collaborations & Partnerships by Tim Donahue Part 5 of 6 – How to Build An Online Audience: Strategic Collaborations & Partnerships If you’re looking to accelerate your brand’s growth, strategic collaborations and partnerships are a highly effective way to do so. This guide will break down what you …

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How to Build An Online Audience: How to Choose Social Media Platforms

How to Choose Social Media Platforms: When and Where to Post by Tim Donahue Part 3 of 6 How To Choose Social Media Platforms and Where to Post on Social Media Deciding which social media platforms to use can be overwhelming, especially for a budding entrepreneur. In this guide, we’ll cover when and where to …

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How To Build An Online Audience: Email Marketing and Email List Building

Quick Start Guide To Email Marketing and Email List Building by Tim Donahue Part 2 of 6 How To Build An Online Audience:Unlocking the Potential of Email List Building Welcome back, aspiring entrepreneurs! Today we’re tackling how to build and utilize an email list effectively. Let’s get to it! Hyperlinked Table of Contents What is …

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How to Build an Audience – The Ultimate Guide – Overview

How to Build an Audience: The Ultimate Guide to Get Customers for Your Business by Tim Donahue Part 1 of 6 Overview: How to Build an Audience Building an audience online is the cornerstone of any successful business in today’s digital era. Forget the old “build it and they will come” mantra; it’s more like …

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Which Social Media Platform Is Best For Your Business?

Which Social Media Platform Is Best for Your Business? by Tim Donahue What are the key differences?  How to choose the right social media platforms for your business In today’s digital age, choosing the right social media platforms is a critical decision for your business. But with a sea of options, how do you decide …

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5 Proven Ways Customer Testimonials Can Boost Your Sales

5 Proven Ways Customer Testimonials Can Boost Your Sales by Tim Donahue Social proof is important to online customers Ever wondered why some businesses effortlessly convert prospects into raving fans? The secret is often simple but powerful: customer testimonials. If you’ve brushed off the power of social proof, it’s time to reconsider. In this article, …

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How To Write a Great Cold Marketing Email That Gets a Response (With Examples)

How To Write a Great Cold Marketing Email That Gets a Response (With Examples) by Tim Donahue Engage Your Reader, Use a Hook In Your Subject Line, Provide Value In Your Marketing Emails Writing effective marketing emails can be the gateway to success for many small businesses. In this guide, you’ll learn how to write …

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How to Use H1 Headline Tags and Meta Tags To Boost Your Site Traffic with SEO

How to Use H1 Headline Tags and Meta Tags To Boost Your Site Traffic with SEO by Tim Donahue Why your website needs H1 Headline Tags and Meta Tags for search engines to understand what your site offers Let’s learn some more about the world of SEO optimization – these are the the BASICS when …

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The Top Must-Do Methods For Growing Your Instagram Following

The Top Must-Do Methods For Growing Your Instagram Following by Tim Donahue How to grow your following on Instagram and social media: Must-do strategies for growing your Instagram following Introduction Starting an Instagram account for your business is nearly a strict requirement these days.  Your social media channels are long term audiences who care about …

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How Much Of My Budget Should I Spend On Marketing?

How Much Of My Budget Should I Spend On Marketing? by Tim Donahue How Much Should You Spend On Marketing? Understanding how much of your budget to dedicate to marketing is a critical decision that can significantly influence your business’s success. Whether you’re a startup or an established company, you want to ensure that your …

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10 Essential Steps Checklist To Starting a Successful Small Business

10 Essential Steps Checklist To Starting a Successful Small Business by Tim Donahue Essential Checklist For New Businesses: 10 Steps To Starting a Successful Small Business Have you been mulling over the idea of starting your own business but feel overwhelmed about where to begin? Don’t worry, you’re not alone. To simplify this process, we’ve …

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How To Find Clients For Web Designers and Web Design Agencies

How To Find Clients For Web Designers and Web Design Agencies by Tim Donahue Web Designers and Web Design Agencies Can Use Networking – and Other Methods Below – To Find Clients You’re passionate about web design, brimming with creativity and eager to showcase your skills. But the question remains: how do you transform that passion …

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How To Start A Social Media Manager Business

How To Start A Social Media Manager Business by Tim Donahue One-Page Business Plan: Social Media Marketer Overview of this business: A social media marketer is responsible for creating and managing social media strategies to increase brand awareness, improve marketing efforts, and drive sales. 1. Level of Difficulty: Moderate to High. This role demands a …

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Ultimate Guide: How To Find Corporate Clients For Your Business

Ultimate Guide: How To Find Corporate Clients For Your Business by Tim Donahue Fire up your business with this ultimate guide! How To Find Corporate Clients For Your Business Introduction Chasing down corporate clients is a bit like tackling a giant. It’s intimidating at first, but once you know the right techniques, it becomes a …

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10 Proven Strategies to Expand Your Professional Network

10 Proven Strategies to Expand Your Professional Network by Tim Donahue Expand your professional network with these 10 proven strategies Introduction In the professional world, you’ve likely heard the phrase, “it’s not what you know, but who you know.”  This statement underscores the importance of a robust professional network. But how do you go about …

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How To Easily Improve Email Newsletter Engagement and Clicks With These Strategies

How To Easily Improve Email Newsletter Engagement and Clicks With These Strategies by Tim Donahue Get more clicks – learn how to improve email newsletter engagement with these tips and strategies If you’re wondering how to improve email newsletter engagement and clicks, you’re not alone. It’s a common challenge many businesses face. But don’t worry, …

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Importance of Blogs for SEO Traffic and Marketing

Importance of Blogs for SEO Traffic and Marketing by Tim Donahue What is the importance of blogs for SEO traffic and marketing for your website? Hint: It’s really important! Do you often wonder about the importance of blogs for SEO? Whether you’re an entrepreneur, a marketing professional, or a small business owner, recognizing the potential …

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How can I promote my business on LinkedIn?​

How can I promote my business on LinkedIn? by Tim Donahue Get started promoting your business on LinkedIn with these steps With more than 760 million professionals on LinkedIn, it’s an unmissable platform for business promotion. There’s a unique opportunity to reach out to a diverse audience and foster professional connections. Wondering how you can …

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Email Newsletter Marketing – What Is Content of Value and Why Is It So Critical?

Email Newsletter Marketing – What Is ‘Content of Value’ and Why Is It So Critical? by Tim Donahue Good email newsletters provide content of value to readers – they aren’t just ads for your business Welcome to the ever-evolving world of email marketing! Here, we’ll dive into the importance of providing “email newsletter content of …

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How To Create A Blog Post in WordPress – Easy Instructions

How To Create A Blog Post in WordPress For Your Business by Tim Donahue Easy instructions for how to create a blog post in WordPress using a template Instead of creating every post from scratch, it’s way easier and smarter to start with a template.  So, the idea is you will not be creating a …

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The Art of Great Website Design: Mastering UX, Visuals, and Branding

The Art of Great Website Design: Mastering UX, Visuals, and Branding by Tim Donahue The Importance of Website Design and How To Make Yours a Great Website Design In today’s digital age, having a website is essential for any business or individual to establish an online presence. However, simply having a website is not enough; …

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Top Tips For Naming A Business – Dos and Don’ts

Top Tips For Naming A Business – Dos and Don’ts by Tim Donahue Follow these helpful top tips for naming a business Choosing the perfect name is really important when starting a new business.  You want something easy to remember, easy to spell, and there are other factors. In this post, we’ll share top tips …

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Ultimate Guide: Sourcing Products for Amazon FBA

Ultimate Guide: Sourcing Products for Amazon FBA by Tim Donahue Sourcing products for Amazon FBA is easier with this quick-start guide Discover the ins and outs of sourcing products for Amazon FBA in our ultimate guide, designed to help you find, choose, and manage inventory like a pro. Here’s our Step-by-step Guide to Selling on …

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Ways To Boost Traffic and Sales For Your Ecommerce Store

Ways To Boost Traffic and Sales For Your Ecommerce Store by Tim Donahue If you need to boost traffic and sales for your Ecommerce store, follow these strategies As an ecommerce store owner, driving traffic and generating sales are essential to your business success. Luckily, there are actionable steps you can take to boost both. …

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Free One-Page Marketing Plan Template – 10 Important Questions

Free One-Page Marketing Plan Template – 10 Important Questions by Tim Donahue These are the 10 important one-page marketing plan questions for small business owners Creating a one-page marketing plan can help you clarify your marketing strategy and identify the most critical elements to focus on. Here are 10 important questions every new business owner …

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How to Establish Customer Trust Through Website Design

How to Establish Customer Trust Through Website Design Here are some steps to establish customer trust through website design: Can You Provide Examples Of Credibility Indicators That Businesses Can Use On Their Websites? Yes, here are some examples of credibility indicators that businesses can use on their websites: By incorporating these credibility indicators, businesses can …

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How To Create A Valid Survey For Honest Customer Feedback

How To Create A Valid Survey For Honest Customer Feedback Creating a valid survey for honest customer feedback is crucial for businesses to improve their customer experience and increase revenue. Here are some best practices to follow: By following these best practices, businesses can create effective customer feedback surveys that provide valuable insights and help …

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Email Marketing Ninja Beginner’s Guide For Small Business Owners

Email Marketing Ninja Beginner’s Guide For Small Business Owners by Tim Donahue Email Marketing 101: The Ninja Beginner’s Guide – what every small business owner should know The goal of this article is to provide a step-by-step guide for small business owners who are looking to start email marketing.  Most entrepreneurs understand that email marketing …

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Ways to Create a Powerful Brand for Small Business Owners

Ways to Create a Powerful Brand for Small Business Owners April 4, 2023, by Tim Donahue Here’s what you need to know about ways to create a powerful brand for your business If you’re starting a small business, you know how important it is to create a powerful brand that resonates with your customers. Your …

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Step by Step Plan to Starting a Small Business

Step by Step Plan to Starting a Small Business Get your new business started with this step by step plan to starting a small business The goal of this article is to provide a comprehensive guide for aspiring small business owners looking to turn their dreams into reality. It’s easy to feel overwhelmed, but by …

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How To Save Your Small Business From Failure By Increasing Revenues

How To Increase Revenues and Save Your Small Business From Failure Actionable steps you can take to save your small business from failure Welcome to the exciting world of entrepreneurship, lol! You’ve launched your business and taken the first big step towards realizing your dreams. But if things aren’t going well, now what? How do …

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The Ultimate 10-Minute Course for New Entrepreneurs

The Ultimate 10-Minute Course for New Entrepreneurs Before you begin your new business: The Ultimate 10-Minute Course for New Entrepreneurs will prepare you Welcome, new and aspiring entrepreneurs! There’s so much to learn, so many decisions to make, and countless things to consider. It can become overwhelming – but that’s exactly why we’ve created this …

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Dropshipping 101 for Beginners: How to Start

Dropshipping 101 for Beginners: How to Start Here’s your full Dropshipping 101 for Beginners guide on what you need to know If you’re new to the world of ecommerce, you may have heard of dropshipping. Dropshipping is a business model where you sell products online without having to hold inventory. Instead, you work with a …

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SEO for Beginners – How To Do Search Engine Optimization

SEO for Beginners: How To Do Search Engine Optimization Your website needs to be visible and search engine friendly – here’s how to get started with SEO for Beginners Hey there, friend! Are you new to the world of online marketing and want to learn how to improve your website’s visibility on search engines? You’re …

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Best Twitter Accounts To Learn Small Business Marketing

Best Twitter Accounts To Learn Small Business Marketing Following the right accounts is a powerful marketing tool for learning about your small business marketing needs Twitter is an amazing place to learn all kinds of things about doing better business. Honestly, you have to use it a little to really “get it” and understand how …

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How to Brainstorm Good Domain Names For Your Small Business

How to Brainstorm Good Domain Names For Your Small Business How do you come up with a good domain name? Choosing the perfect domain name for your small business is crucial in today’s digital world. In this blog post, we’ll explore “how to brainstorm good domain names” and provide you with tips and insights to …

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Ultimate Guide: How To Get a Great Website For Your Business

Ultimate Guide: How To Get a Great Website For Your Business Here are the steps for any business owner to get a great website If y9u’ve never done this before, it can be a little confusing. There are certainly a lot of considerations and nuances – but we’ve got you covered. We will break down …

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Top 10 Techniques for Testing Your New Business Idea

Top 10 Techniques for Testing Your New Business Idea Testing your business idea – before building the business – is the critical step most new founders miss Are you excited about your latest business idea but unsure if it’ll work? Fear not, because today, we’re diving into the top 10 techniques for testing your new …

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What is a Target Market and How to Identify Yours

What is a Target Market and How to Identify Yours Target Market: The Foundation of Your Marketing Strategy Have you ever tried to make a perfect smoothie, blending various fruits and flavors to find the ideal mix? Identifying your target market is similar – you need to find the right blend of people who will …

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How to Get Customer Feedback For Your Business

How to Get Customer Feedback For Your Business The Importance of Customer Feedback Without customer feedback, you’ll never really know how happy your customers are. ” The best businesses focus squarely on customer happiness and continually seek feedback and input in order to drive their business strategies so they align with customer happiness. “ Customer …

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18 Helpful Books for Entrepreneurs Getting Started

18 Helpful Books for Entrepreneurs Getting Started Jump start your journey with this list of helpful books. These books are among the most popular and well-respected startup books if you check around online. They are chock full of wisdom and experience from many business experts, including business builders, venture capitalists, growth hackers, CEOs, and tech …

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Create a Basic Financial Projection for your New Business

Create a Basic Financial Projection for your Startup How much revenue is your startup capable of generating? Use this simple template to figure out if your business can generate the money you’re hoping for We’ve created a simple spreadsheet template – it will give you an idea for how much money your new business idea …

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How many sales should I expect? How many customers will order from my site?

How many sales should I expect? How many customers will order from my site? Average sales conversion rates If you’re a new business owner, you might be wondering how many sales you can expect and how many customers will order from your website. These are important questions to ask because they can help you plan …

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My Business Launched, But Isn’t Getting Sales: How Do I Find Paying Customers

How to Get Your Business Converting Customers to Sales What to do if your business isn’t getting any customers or sales Starting a new business can be exhilarating, but if your business isn’t getting customers, it can also be discouraging. To attract and retain customers, and begin  converting customers to sales, there are basic fundamentals that …

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Can I Use Paid Ads as My Main Source of Traffic?

Can I Use Paid Ads as My Main Source of Traffic? The first thing on your mind after launching your business is “Where can I get traffic and customers?” Most entrepreneurs are tempted to run paid ads to drive traffic, thinking that this will result in sales and profits. But BEWARE, this is rarely the …

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How To Use Google Analytics

How to Use Google Analytics Overview: How to use Google Analytics and set it up on your website Google Analytics is a powerful tool that allows website owners to track and analyze website traffic. If you’re new to Google Analytics, it can be overwhelming at first, but with a little guidance, you can quickly become …

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Business Idea Evaluation – Test Your Business Idea

Business Idea Evaluation – Test Your Business Idea Is it possible to test your business idea to see if it will work? Our Test Your Business Idea quiz does exactly that! As an entrepreneur, coming up with a business idea is only the first step. The success of your business depends on the viability of …

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How To Make A Business Profitable

How to Make Your Business Profitable You’ve started a business and want to make your business profitable. Here are some ways to get started. Running a profitable business is the ultimate goal of any entrepreneur. However, achieving profitability requires more than just hard work and dedication. In this article, we’ll cover several strategies you can …

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Do I Need To Be a Computer Whiz to Sell Online?

Do I Need to be a Computer Whiz to Sell Online? Learning to post, upload images, respond to customers and set up a payment account are needed, but you can learn these As an entrepreneurial expert once said, “If you don’t build your dream, someone else will hire you to help them build theirs.” Today, …

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Is It Still Possible To Start A Profitable Ecommerce Store Online?

Is It Still Possible to Build a Profitable Ecommerce Store Online? Absolutely!   But read on, because there are some key strategies you’ll want to know Starting an ecommerce business is an attractive way to earn money in today’s digital age. According to Ryan BeMiller, CEO of shopping cart review site ShoppingSignals, “Ecommerce is a …

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Online Marketing Basics: A Beginner’s Guide

Online Marketing Basics: A Beginner’s Guide Need to learn more about online marketing basics? Here’s a good start If you’ve starting a business and have done any research at all, you already know that that online marketing is essential for any business looking to grow its customer base and increase revenue. In this beginner’s guide, …

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Wix vs. Shopify vs. Squarespace vs. WordPress

Wix vs. Shopify vs. Squarespace vs. WordPress Which Website Building Platform is Best for You? So, you’re ready to build a website and are looking for the best platform to make it happen. With so many options available, it can be tough to choose the right one for your specific needs. In this article, we’ll …

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How to Increase Website Traffic: 8 Important Steps

How to increase website traffic: 8 most important steps you can implement   SEO Basics – A Guide For Beginners 8 steps to increase website traffic Should you try to drive more traffic to your website alone, or do you need to hire help? How long will it take to increase my website traffic?   …

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Who Is My Target Customer, and Where Can I Find Them?

Who Is My Target Customer, and Where Can I Find Them? Target markets! Target Customers! Target Audiences!  You’ve heard about all this – but what’s the real importance and how much should you care? Starting a new business can be an exciting and challenging journey, but it’s also important to understand who your target customers …

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What You Need to Know to Create an Effective Website

What you need to know to create an effective website Important rules for business owners for effective professional looking web design   Your website is the “face” to the world for your business… …it’s often the first thing people will do to check you out and decide if they think you’re legit and trustworthy and …

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