How to Build a Pitch Deck

• Know your audience, write your deck accordingly

• Study other winning pitch decks to focus your deck and make it professional

• Make sure you highlight the reasons why your business should be a great investment

• Make sure you focus on facts, rather than wishful thinking 

• Practice talking your way through the deck so you can present it well
  

Let’s take a look at the components of a great pitch deck:

A pitch deck is a presentation that is used to pitch a business idea to potential investors, customers, or partners.

It’s an important tool for anyone seeking to raise money for their business, as it helps to clearly communicate the value of the business concept and persuade others to invest in it.

A good pitch deck is essential for success, as it can make the difference between securing funding and missing out on an opportunity. 

A well-crafted pitch deck should be visually appealing, easy to understand, and it should clearly communicate the value of the business. 

It should also be tailored to the specific audience, addressing their concerns and highlighting the benefits of the business.

The number one focus of a pitch deck is to persuade investors to invest in your business.

You need to “show them the money” as they say, so that they believe they will get a good return on their investment.

So, how do you create a good pitch deck? 

Here are some tips to get you started: 

1. Know your audience: Before you start creating your pitch deck, it’s important to understand who you’ll be presenting to and what they’re looking for. This will help you tailor your presentation to their needs and interests.
2. Outline your key points: Your pitch deck should focus on the most important aspects of your business, such as the problem you’re solving, your target market, and your competitive advantage. Make sure to clearly and concisely articulate these points in your presentation.
3. Use compelling visuals: Visuals are a powerful tool for conveying information and engaging your audience. Use charts, graphs, and other types of visual aids to help illustrate your key points and make your presentation more compelling.
4. Investors are there to make money. Show them the money. It’s important to make it very simple for any potential investor to see the value in your new business and why they could expect to make a big return on their investment.Don’t make them work to locate this information helped him to see it clearly and your pitch deck –  remember that the reason they are viewing your deck is because they want to make money from your business. Help them see it.

    

5. Keep it simple: Your pitch deck should be easy to understand and not overcrowded with information. Avoid using too much text or complex jargon, and focus on clearly communicating your key points.
6. Focus on facts instead of wishful thinking: it’s easy to begin drinking your own Kool-Aid as they say. Try to stay away from “wishful thinking phrases” such as “This business will reach a huge market.” or “Customers will be thrilled to see what we are offering.”Instead of “wishful thinking” phrases give facts and data to back up your assumptions.

   Savvy investors can tell the difference between a new founder who simply thinks they have a good idea and a smarter founder who has done the homework and research and gathered the facts.

7. Practice, practice, practice: Before you present your pitch deck, make sure to practice your presentation and iron out any kinks. This will help you feel more confident and prepared, and increase your chances of success.
8. Start with a strong introduction: The first few minutes of your presentation are critical for making a good impression. Start with a strong introduction that captures the attention of your audience and clearly communicates the purpose of your pitch.
9. Use storytelling to engage your audience: People are naturally drawn to stories, and using storytelling techniques in your pitch can help to engage your audience and make your presentation more memorable. Consider using anecdotes or case studies to illustrate your points and bring your business concept to life.
10. Highlight your team: Investors are not just investing in your business concept, they’re also investing in you and your team. Make sure to highlight the strengths and qualifications of your team, and explain how their skills and expertise will contribute to the success of the business.
11. Show traction: Investors want to see that your business has already gained some traction and has the potential for growth. If you have any key milestones or accomplishments, such as a growing customer base or revenue, make sure to highlight them in your pitch deck.
12. Outline your financials: It’s important to clearly communicate your financials to potential investors, including your current and projected revenue, expenses, and profitability. Use charts and graphs to help illustrate your financials and make them easier to understand.
13. End with a strong conclusion: Make sure to wrap up your presentation with a strong conclusion that summarizes your key points and clearly communicates your ask. Be specific about what you’re looking for, whether it’s a certain amount of funding or a partnership opportunity. Also, make sure to leave time for questions and be prepared to address any concerns or questions that your audience may have.