Business Marketing

Guides and articles to help you with business marketing, how to market your business, online and offline.

Who Is My Target Customer, and Where Can I Find Them?

Who Is My Target Customer, and Where Can I Find Them? Target markets! Target Customers! Target Audiences!  You’ve heard about all this – but what’s the real importance and how much should you care? Starting a new business can be an exciting and challenging journey, but it’s also important to understand who your target customers …

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What You Need to Know to Create an Effective Website

What you need to know to create an effective website Important rules for business owners for effective professional looking web design   Your website is the “face” to the world for your business… …it’s often the first thing people will do to check you out and decide if they think you’re legit and trustworthy and …

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