Marketing Strategies To Jumpstart Your New Business

Getting customers is usually the hardest part of starting a business. 

But don’t worry – we’ve got you covered.

If you’re just getting started, here’s a no-nonsense list of proven marketing methods you can actually use — even with a small budget or no experience.

Pick 3–5 of these and focus on them consistently for 30 days.

1. Personal network outreach

   Call, text, or email people you already know. Let them know what you’re doing and how they can support you or refer others.

2. Website

   Create a simple website with a clear message, call to action, and easy way to buy or contact you. Need help? Here’s how to test and launch your site.

3. Email list / newsletter

   Start collecting emails — from day one. Send short updates, special offers, or helpful tips regularly. Keep it useful, not spammy.

4. Social media

   Post helpful content, behind-the-scenes looks, or proof of results. Go where your audience already hangs out.

5. Local presence

   Join local business groups, go to meetups, attend events, and talk to people. Old-school still works.

6. Customer testimonials

   Ask happy customers for a short quote or photo. Use them on your site, social pages, and marketing materials.

7. Retail sales

   Start with local stores or pop-up shops. Build proof, get feedback, and grow from there. This can also help if you’re starting a product-based business.

8. Community forums / groups

   Answer questions or give tips in places your customers hang out — like Facebook groups, Reddit, or Quora.

9. Cold outreach

   Send short, personal messages to potential customers or partners. Focus on how you can help, not just selling.

10. Paid ads

    Test small budgets on Google, Facebook, or Instagram. Use the data to learn what works.

11. Partnerships / referrals

    Partner with businesses that serve the same audience. Trade referrals or collaborate on promotions.

12. Guest appearances

    Reach out to podcast hosts or event organizers. Share your story or tips as a guest — it’s free marketing and builds trust.

13. Direct mail / flyers

    Send targeted postcards or flyers to homes or local businesses. Great for service businesses or local offers.

14. SEO (Search Engine Optimization)

    Optimize your site for what people search for. Write useful blog posts or pages around those topics. Here’s a solid beginner SEO tip guide.

15. Educational content

    Teach something. Write how-to guides, make short videos, or post tips that show you know your stuff. Want help building content? Start here: build your online business from scratch.

Want to go deeper on building a solid business from the ground up? Don’t miss our 10-step checklist for small business success.