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Running Online Ads

Tips for how to effectively run ads on Google, Facebook, Instagram, etc

What Is A Sales Funnel and How To Create A Sales Funnel

What Is A Sales Funnel and How To Create A Sales Funnel by Tim Donahue When a potential customer finds your website or product, you need a seamless way to guide that potential customer from casually browsing your website to hitting “Buy Now.” That’s the power of a sales funnel—a step-by-step process that transforms interest …

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How To Make Sure Your Marketing Is Effective

How To Make Sure Your Marketing Is Effective by Tim Donahue Table of Contents Understanding Your Audience Leveraging the Right Channels Creating Compelling Content Measuring Marketing Effectiveness Utilizing Marketing Automation Tools Exploring Different Marketing Strategies Staying Up-to-Date with Market Trends Ensuring a Consistent Brand Message Engaging with Your Audience Evaluating and Adjusting Strategies The key …

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How Do I Start A Small Business?

How Do I Start a Small Business? by Tim Donahue Table of Contents Understanding the Business Concept Crafting a Solid Business Plan Handling Legal Aspects Securing Finances Analyzing Your Market Establishing an Online Presence Launching Your Business Understanding the Business Concept What makes a business idea viable? It’s a blend of market needs, your personal …

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A/B Testing – The Secret Weapon of Marketing and Advertising

A/B Testing – The Secret Weapon of Marketing and Advertising by Tim Donahue Comparing Version ‘A’ and Version ‘B’: Commonly Known as A/B Testing If you’re running an online business and you’re not already acquainted with A/B testing, let’s help you learn all about this important marketing trick.  This method is a must-have strategy for …

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Can I Use Paid Ads as My Main Source of Traffic?

Can I Use Paid Ads as My Main Source of Traffic? The first thing on your mind after launching your business is “Where can I get traffic and customers?” Most entrepreneurs are tempted to run paid ads to drive traffic, thinking that this will result in sales and profits. But BEWARE, this is rarely the …

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