SEO for Beginners: How To Do Search Engine Optimization

Your website needs to be visible and search engine friendly – here’s how to get started with SEO for Beginners

Hey there, friend! Are you new to the world of online marketing and want to learn how to improve your website’s visibility on search engines? You’re in the right place! This article is all about SEO for Beginners Search Engine Optimization and will walk you through the basics of getting started with SEO. Let’s get started:

1. Understand the Basics of SEO

First things first, let’s clarify what SEO stands for: Search Engine Optimization. SEO is the practice of improving a website’s visibility and ranking on search engine result pages (SERPs) by optimizing its content, design, and technical aspects.

The goal is to make it easier for search engines like Google to understand and index your website, ultimately driving more organic (non-paid) traffic to your site.

2. Perform Keyword Research

Keyword research is an essential part of SEO for beginners. It involves identifying the words and phrases your target audience is using to search for information related to your business.

By incorporating these keywords into your website’s content, you can improve your site’s relevance and increase the chances of ranking higher on SERPs. There are several tools available to help with keyword research, such as Google Keyword Planner, Ubersuggest, and Ahrefs.

The goal of your keyword research is to figure out which keywords or short keyword phrases your audience is most likely using, so that you can incorporate those into your website and your SEO efforts.

Free Keyword Tools For Your SEO Keyword Research:

Here are six of the best free keyword research tools that you can use for SEO purposes, along with their URLs, to help you figure out what keywords might be best for your website:

Google Keyword Planner
– Helps you find relevant keywords and see their search volume and competition levels.
Ubersuggest
– Provides keyword suggestions, search volume, competition data, and SEO metrics.
AnswerThePublic
– Generates a list of questions and phrases people are searching for around a particular keyword.
Google Trends
– Shows the popularity of search terms over time and provides insights into seasonal trends.
Keyword Tool
– Offers keyword suggestions for Google, YouTube, Bing, Amazon, and other search engines.
Moz Keyword Explorer
– Provides up to 10 free keyword searches per month with detailed insights.
Ahrefs Free Keyword Generator
– Generates up to 100 keyword ideas for any query and shows related questions and search volume.

These tools should provide a comprehensive set of data to help you identify and target the most effective keywords for your SEO efforts.

3. Optimize Your On-Page SEO

Once you’ve identified your target keywords, it’s time to optimize your on-page SEO. This involves tweaking your website’s content, metadata, and HTML tags to improve its relevance, readability, and accessibility. Some key aspects of on-page optimization include:

Title tags: Create unique and descriptive title tags that include your target keyword for each page.
Meta descriptions: Write compelling meta descriptions that summarize the content of each page and encourage users to click on your website from the SERPs.
Header tags: Use header tags (H1, H2, H3) to structure your content and make it easier for both search engines and users to understand.
Keyword usage: Include your target keywords naturally throughout your content, without overstuffing or keyword spamming.
Image optimization: Optimize your images by compressing their file sizes, adding descriptive alt text, and using SEO-friendly file names.

How do you access metadata, title tags, content for keywording, image alt tags, etc?

SEO elements like metadata, title tags, page content, and image alt text play crucial roles in helping your website gain visibility. Here’s a more detailed look at how to access and edit them:

How to edit your Metadata

In a CMS like WordPress, access your page or post and look for the ‘Yoast SEO’ section, usually found towards the bottom of the page. Here you can write your meta description, ensuring it is compelling and includes your primary keyword. If you’re using a custom-coded website, you might need to ask your developer to help you locate where to edit this metadata directly in the page’s HTML code.

How to edit your Title Tags

In WordPress, the title tag can be edited directly at the top of the page or post editor where it says “Enter title here.” Make sure it’s unique, descriptive, and includes your chosen keyword. For custom-coded websites, your developer will need to add or modify the title tag in the HTML code, located between the <title> and </title> tags in the <head> section of the page’s code.

How to edit your Page Content to add keywords

In WordPress, the bulk of your page’s text can be edited directly in the main content editor. Here, you should aim to naturally include your keywords within the text. If your website is custom-coded, text content can usually be found between the <body> and </body> tags of your HTML code, although it could be more complex depending on how your site is built.

How to edit your Image Alt Text

In WordPress, click on the image within your page editor, then select ‘Edit.’ A sidebar will open up, and you can enter your alt text where it says ‘Alt Text.’ The description should accurately reflect the content of the image, and if relevant, include your keyword. For a custom-coded site, your developer can add alt text directly to the image HTML using the alt attribute: <img src=”image.jpg” alt=”descriptive text here”>.

Following these steps will help both search engines and users understand your content better, improving your site’s visibility and usability.

4. Focus on Content Quality and Relevance

High-quality, relevant content is the backbone of any successful SEO strategy.

If you’re not already publishing a lot of content or blog posts, you should seriously consider it now.
Publishing 100-200 solid blog posts is a great way to start to get Google to notice you.

Creating valuable content that engages your audience and addresses their needs will not only improve your website’s ranking but also enhance its overall user experience.

Focus on developing content that is informative, well-researched, and easy to read. This will increase the likelihood of users staying on your site longer, sharing your content, and ultimately converting into customers.

5. Build a Solid Backlink Profile

Backlinks, or inbound links from other websites, play a crucial role in SEO. They act as “votes of confidence” for your site, signaling to search engines that your content is valuable and trustworthy.

To build a strong backlink profile, focus on earning links from authoritative, relevant websites through guest blogging, content promotion, and relationship building with industry influencers.

6. Improve Your Website’s Technical SEO

Technical SEO involves optimizing the backend of your website to ensure it’s easily crawlable and indexable by search engines.

Check your site speed now with these tools:

This helps search engines understand your site’s structure and content, leading to better rankings. Key aspects of technical SEO include:

Site speed: Optimize your website’s loading time, as slow-loading sites can negatively impact user experience and search rankings.
Mobile-friendliness: Ensure your site is responsive and looks good on all devices, as Google now prioritizes mobile-friendly websites in search results.
XML sitemap: Create and submit an XML sitemap to search engines to help them crawl and index your site’s pages more efficiently.
URL structure: Use descriptive, SEO-friendly URLs that include your target keywords and are easy for users to read.
Broken links: Regularly check for and fix broken links on your website, as they can harm user experience and search engine rankings.

7. Measure Your SEO Performance

Finally, it’s essential to monitor and analyze your SEO efforts to ensure they’re yielding the desired results.

Use tools like Google Analytics and Google Search Console to track metrics such as organic traffic, keyword rankings, and user engagement. This will help you identify areas for improvement and make data-driven decisions to optimize your SEO strategy further.

How can I start SEO as a beginner?

To start SEO as a beginner, follow these simple steps:

Learn the basics of SEO and understand its importance. (See below – you’ll want to get the Detailed SEO extension!)
Perform keyword research to identify relevant keywords for your target audience.
Optimize your on-page SEO by incorporating keywords into your content and metadata.
Create high-quality, relevant content that engages your audience.
Build a strong backlink profile through guest blogging and relationship building.
Improve your website’s technical SEO to enhance crawlability and user experience.
Measure your SEO performance and make adjustments as needed.

Where should I start when it comes to improving SEO on my site?

The smartest thing you can do is to install the Detailed SEO Extension. It’s a browser extension that allows you to see what needs attention on any give page of your website.

This is hands down the easiest tool you can use to know what needs to be done on any page in your website. Defintiely begin with this tool, and make the recommended changes.

If you don’t know how to make the changes, you’ll need to get help from a knowledgable friend, or hire someone.

How to learn search engine optimization SEO?

There are several ways to learn SEO:

Read SEO blogs and articles from industry experts like Moz, Ahrefs, and Search Engine Journal.
Participate in online SEO courses, webinars, or workshops.
Join SEO communities and forums to ask questions and share insights.
Practice SEO on your own website or offer to help a friend or local business.

What is an ideal SEO checklist?

An ideal SEO checklist should cover the following key aspects:

Keyword research
On-page optimization
Content quality and relevance
Backlink building
Technical SEO
Performance tracking and analysis

What 5 most important things for good SEO?

The five most important things for good SEO are:

Targeting the right keywords that align with your audience’s search intent.
Optimizing on-page elements, including title tags, meta descriptions, and header tags.
Creating high-quality, relevant, and engaging content that serves your audience’s needs.
Building a strong backlink profile from authoritative, relevant websites.
Addressing technical SEO aspects, such as site speed, mobile-friendliness, and crawlability.

Now that you’ve got a solid understanding of SEO for Beginners Search Engine Optimization, it’s time to put your newfound knowledge into practice.

Remember, SEO is an ongoing process that requires continuous learning, adaptation, and improvement.

Keep refining your strategies, stay updated on the latest industry trends, and don’t be afraid to ask for help when needed. With persistence and dedication, you’ll see your website’s search engine rankings climb and enjoy the benefits of increased organic traffic. Good luck!